Concentration of effort is one of the three key levers of sales success. In one piece of research we identified salespeople converted 56% of meetings with buyer type A compared to 27% with buyer type B yet they spent most of their time meeting type B. This same team were 8 times more effective closing on Product X than product Y. If we know where our sales people are focusing their efforts we can redirect them to win more business more easily.

Coverage is a key issue in challenging times. Do you need more people, fewer people or the same number doing different things. SalesRelay is showing one building materials client that one team of five probably needs to realigned to have 2 people staying on existing customers, 2 moving to new business and 1 moving to inside sales. Is your coverage at its optimum?

For some businesses pen and paper, or phone conversations or spreadsheets have been enough in the past. Going to expensive clunky CRM’s is just not the answer. SalesRelay can be the efficient, cost-effective, pragmatic answer.

Competition is intense as businesses battle it out for market-share and margin. Being able to deploy your salespeople into the right place at the right time is key. Get the best activity levels and concentration of effort while maximising selling time will give you competitive advantage.

One of the quickest ways to lift the sales result is for your people to get in front of more customers. Research showed businesses using SalesRelay increasing the number of sales visits by 87%. That’s the equivalent of growing a sales team from 10 to 18 without increasing the wage bill.

All too often the biggest time stealer for salespeople is not admin but chasing deals that are either unattractive or can’t be won. SalesCast allows you to qualify out the least attractive opportunities, increasing resources for winning more must-win deals.

Accurate forecasting is very difficult yet MDs and FDs need to know what is going to come in when. Sales Directors and Managers who can give reliable forecasts on timing and probability are highly valued by their businesses. SalesCast helps you do just that – especially on more complex sales.

Admin is a real pain for salespeople and (their families) often happening in evenings and weekends. Imagine the time saving and motivation of being able to complete actions from a visit in less than 90 seconds! SalesRelay saves valuable time and frees salespeople up for the important things in work and life.

Selling is expensive! The typical sales visit in UK costs £120. If you could get the same number of salespeople making 25% more calls your fixed costs come speeding down. SalesRelay allows you to increase call-rates (independent research indicated 87% improvement) and focus visits on the right opportunities.

Improving conversion ratios grows the business, reduces cost of sales and motivates the sales force. One firm we worked with saw their main competitor convert 2/3 opportunities when they were at best at 1/3. SalesCast plots where your salespeople are in the sales cycle, identifies obstacles and opportunities an allows sales managers to provide support at the pivotal moments.